Overview

TouchPoint is a full-encompassing, customer-centric model. Our system provides automated deployment of multiple marketing campaigns while tracking investments and measuring the success of each media touchpoint (e.g., print, web, and email).

There's no hardware to buy, nothing to install. You can access our system from any Internet-enabled, standard browser. Why engage multiple companies to provide you with what we can do in one place? TouchPoint equips our customers with an easy-to-use system for efficiently adapting client data into highly relevant marketing campaigns proven to increase business outcomes while reducing the overall campaign expense. View our workflow schematic below:

Click to enlarge (best viewed full screen at 1024x768+ resolution) The TouchPoint Driver Workflow Diagram
For a more in-depth look at TouchPoint:
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A Relevant Message...

Template versioning can improve message relevance.

The US Postal Service reports that campaigns with personalization can increase response rates to as much as 44%. By personalizing your message and making it relevant to each recipient, you not only increase response rates — you increase your rate of return on qualified leads.