TouchPoint Media, LLC.

TouchPoint is valuable in a variety of business-to-business and business-to-consumer applications.

In 2003 Cherrydale Farms, a school product sales fundraising company based in Pennsylvania, introduced a catalog with customer-specific photography like local landmarks, school grounds, and mascots. These personalized catalogs rebuilt trust, resulting in more than a $5.5 million increase in sales.

Since mid 2005 Gannett Co., Inc, needed to find an automated way to improve customer retention rates. A multi-touch cross-media campaign helped achieve over 20% ROI and boosted 13-week retention rates an average of 13.7%.

Late 2001 an active travel company named Backroads, launched a personalized mailer encouraging past customers to book another vacation. It featured information from the customer's last trip and recommended additional trips based on past travels. The campaign produced twice the response over standard catalogs and doubled revenue per customer.

In 2001, Ford Motors replaced its generic mailer sent to customers whose current financing is expiring with a digital, data-driven, customized mailer. Each customer received a six-page personalized brochure with a featured car, finance information, warranty details, and the nearest dealer. Response was five times over the rate of the previous static mailer.

In 2002 Bally's Total Fitness created a multi-focused direct mail campaign to target specific population segments. Versions were triggered by gender and ethnicity of the recipient. One of the five Bally's locations tested received an unbelievable $18,000 in new membership revenue.

In December 2005 a Virginia based marketing company named MindZoo, wanted to qualify some marketing contacts it had developed. A personalized mailer of 500 cards with personalized Web addresses and follow-up e-mails resulted in a 24.6% response rate, measured by web hits.

In 1997 and 1998, Buick GM created a series of direct mail pieces to establish a "pre-ownership" feeling among recipients. The first mailer featured vehicles whose costs were suited to the demographic segments. The last mailer featured the prospective buyer's preferences on model and features. Marketing cost-to-sales ratio was less than 1.2% which was a 56% lower cost-per-sale than the industry average.

Mid 2003, Borgata Hotel, Casino & Spa launched a campaign to encourage visitors to return. Using prior visit data, Borgata was able to create unique mailings that reflected the interests of each recipient. Borgata experienced a response rate in the upper 20%.

Late 2004, a multi-state shoe discount store, Shoe Carnival, needed a way to intice inactive members back to its stores within a specific time frame. Using simple personalized mailers featuring small discounts, the campaign produced a response rate of more than 26% and a net sale of more than $200,000.

in Jan 2006 a portion of a registered investment adviser based in Minnesota, Tamarack Funds, needed to encourage its current IRA clients, particularly those 55 and older to invest more in the accounts. By sending each client a short report indicating how much they could have in their accounts by age 65 with only a few thousands dollars more each year, Tamarack Funds was able to boost investor deposits by an average of 22% and generated a six-figure net profit.

Children's Home Society of Virginia, a nonprofit adoption agency, developed in 2001 a personalized solicitation piece for its annual fundraising drive. The message varied depending on the relationship of the recipient to the company. Response rate increased 35% and net revenue increased 33% over the previous year's campaign.

In 2002 Montreat College, a Liberal Arts school in North Carolina, created a fundraising campaign with personalized imagery and text driven by recipient class year. New donors increased by 100% and overall dollar amount given exceeded the previous year by 10%.

In 2003 The Virginia Commonwealth University MCV School of Medicine needed to increase results from its annual fund campaign. Realizing that financial gifts are most likely to occur during reunion years, a mailer versioned by class year was designed. Not only did the mailer create goodwill among the alumni, but this one mailing generated over $14,000 in gifts and netted a return rate of 600% over the cost to mail.

In mid 2003, Jay Pontiac-Buick, an automobile dealership based in Ohio, launched a personalized marketing campaign using information they had on customer vehicle, repair history, etc., to create a customized message to each vehicle owner recommending specific actions they should take. The Jay service department has seen profits rise from 12% to 18% within the first six months of the campaign.

In 2004 North Texas Marine, an exclusive boat dealership launched a clutter cutting campaign to generate sales in new and upgrading customers. They used an inexpensive and well planned postcard mailer to attract boat owners' attention. Spending only $7,500 on the campaign, North Texas Marine had nearly a 55:1 ROI with $409,000 in sales.

Mid 2006 Cellcom, a regional telecommunications company in Wisconsin, needed to entice customers with older cell phones to upgrade so the company would avoid FCC fines. A personalized postcard mailer prompted 22% of recipients to upgrade—a full 20% increase in response rate compared to previous static campaigns.

In late 2005, The Portland Beavers wanted to encourage more area kids to attend its games. Using a personalized happy-birthday card and embedded collectible baseball card, the team reached out to members of its Kids Club and Birthday Club, also increasing awareness of these programs. Attendance at games increased significantly as well as overall sales.